Sports Business Research Network (SBRnet)
Database Description
Note: Use of this resource is restricted to current University of Pittsburgh faculty, students, and staff, and may be used for individual research purposes only. Any other use is prohibited.
Access:
Description:
The SBRnet database focuses on the sporting goods and sports marketing industry. It's mission is to provide a continuously updated resource featuring market research and industry news covering all facets of the industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing.
SBRnet combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by Miller Freeman, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. In mid-1999, SBRnet added buyTRACK, an exclusive tracking study of sporting goods purchasing habits on the Internet, to its already comprehensive database. buyTRACK data are provided by Harris Interactive, a leading market research firm specializing in Internet-based data collection and analysis.
Coverage
- Current
Information Type:
- Citations? No
- Abstracts? No
- Full Text? Yes
Frequency of Updates:
- Daily
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