Sports Business Research Network (SBRnet)
Note: Use of this resource is restricted to current University of Pittsburgh faculty, students, and staff, and may be used for individual research purposes only. Any other use is prohibited.
The SBRnet database focuses on the sporting goods and sports marketing industry. It's mission is to provide a continuously updated resource featuring market research and industry news covering all facets of the industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing.
SBRnet combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by Miller Freeman, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. In mid-1999, SBRnet added buyTRACK, an exclusive tracking study of sporting goods purchasing habits on the Internet, to its already comprehensive database. buyTRACK data are provided by Harris Interactive, a leading market research firm specializing in Internet-based data collection and analysis.
- Citations? No
- Abstracts? No
- Full Text? Yes
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