Mass Observation Online: British Social History, 1937-1972
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Mass Observation was a study that collected information about everyday life in Britain during the mid-twentieth century, reflecting attitudes, behaviors, and public opinion.
It was created by three British researchers as a personal project. Mass Observation's focus changed as it served the government during the Second World War and then emerged as a market research organization until its demise in the early 1950s. The organization's findings continue to be valued for their insight into British society, but criticized for the self-selecting methodology that was used to collect the data. Many diaries and a collection of photographs are parts of the findings.
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